Promotional calendars are a cornerstone in business marketing campaigns. Calendars can mark significant events in history or double as a coupon book for a restaurant or retail chain. The staying power of a single product is nearly unmatched by that of a calendar.
A recent ASI study revealed that 62% of consumers keep a calendar they receive for at least a year. Furthermore, 25% of consumers are likelier to do business with an advertiser who gave them a branded calendar.
Calendars come in all shapes and sizes. No matter how you choose to utilize them, they represent an important piece of advertising strategy. We explore three different categories of calendars to be a canvas for your logo.
Wall Calendars
ASI research shows the U.S. wall calendar market will continue to grow by 3.4% through 2025, making it a great promotional option for any business. Wall calendars come in different sizes, spiral bound or stapled. Customers can enjoy images of the National Parks of America or be met with cute pets month after month. Choose a large calendar that shows the full year or 3 months at a time. Whatever your customer needs, be sure it displays your logo.
Desktop Calendars
These have the potential to spruce up any workspace and with your logo featured every month, your brand remains front and center all year. These can be small popup-style calendars that snugly fit in the smallest of workspaces. Full-size desk calendars are the perfect size for keeping organized throughout the month. Some even come with a place for notes to give people a ready surface to jot down important tidbits while on a call. Your brand immediately becomes a central part of their day with your logo on their desk.
Portable Calendars
Calendars don’t have to be left on the wall or desk in the office. Some are small enough to go anywhere. Stickup and magnetic calendars are easily distributed. They make great giveaway items and are easily placed. Pocket planners are essential for some people to get through their busy schedules. These are excellent items to help remind customers about appointments, checkups and other important tasks.
Calendars remain a staple in the business world, even in the digital age. For more ways to Get Your Brand on next year’s calendars, visit www.vernonpromotions.com or reach out to a Vernon team member today.