A study of American consumers shows that they love promotional products. For more than 200 years, these vehicles of promotion have integrated their way into daily life, serving not only as useful tools, but as powerful long-lasting advertising.
In an effort to better understand this mutually beneficial relationship, a study was done to evaluate consumers actions, reactions and response when it came to promotional products.
The Result
Consumers are inundated with advertising messages and the challenge for businesses is to find a way to cut through the clutter and to not only reach their target audience, but to resonate with them. And, according to survey respondents, promotional products do just that.
When asked to think of a promotional product they’d received in the past two years and to recall the specific product, the advertiser and the message: A whopping 76.2% recalled all three key pieces of information.
The Staying Power
Promotional products are powerful, both as effective forms of communication and as usable, necessary tools. The following results reveal just how seamlessly promotional products integrate into life, impacting the daily routines of the recipients.
- 91% had at least one promotional product in their kitchen
- 74% had at least one promotional product in their work area
- 55% had at least one promotional product in their bedroom closet/storage space
The Takeaway
Overcome an end buyer’s objections with solid, statistics-driven research that shows that their target audience: Likes promotional products. Keeps promotional products. Wants more promotional products. And, to illustrate the direct impact to their bottom line, add in the impressive recall rate and strong purchase habits post-receipt.
Source: Promotional Products Association International Research