The Vernon Comapny

Archive for the ‘Promotion Ideas’ Category

Brand colors matter more than you might think.

Consumers make subconscious decisions about products and brands based on color, so be sure you are making conscious color decisions on behalf of your business. Did you give your brand a personality when you gave it a color? In the same way that a parent names a child, companies name their brand. But…perhaps the color […]

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2019 Color of the Year

PANTONE 16-1546 Living Coral emits the desired, familiar, and energizing aspects of color found in nature. In its glorious, yet unfortunately more elusive, display beneath the sea, this vivifying and effervescent color mesmerizes the eye and mind. Lying at the center of our naturally vivid and chromatic ecosystem, PANTONE Living Coral is evocative of how […]

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Set and Achieve Your 2019 Business Goals

Goal-setting is important for every company or organization in every stage of business, regardless of size. If you are not setting goals for yourself, your company and your employees (if you have them), it is easy to become stagnant in your business, and stagnancy is often the beginning stage of failure down the road. Your […]

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Vernon Employees Make a BIG Difference in a Small Amount of Time

51 Vernon employees packaged 21,168 meals in just 1.75 hours this holiday season to help in the fight against hunger. Meals from the Heartland is a nonprofit organization made up of volunteers from businesses, schools, churches, community organizations and beyond who package meals for delivery to malnourished people in Iowa, across the United States, and […]

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Chris Vernon Named Among Industry’s 50 Most Powerful People

Chris Vernon was recently recognized among the Counselor’s Power 50, the annual ranking of the most powerful executives in the promotional products industry. Vernon ranks at #42 on the Power 50, making this the 13th consecutive year he has made this prestigious list. He is the only Iowan represented on the Power 50 ranking. Congratulations, […]

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The Art of Corporate Gift-Giving

Corporate gift giving is serious business. As part of a well-designed program, giving the right gift can help establish or enhance customer relationships and become a cost-effective means of recognizing or rewarding people and activities that help your business. Research shows that the majority of business gifts are given to major clients, followed by gifts […]

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STEPHANIE CONKLIN NAMED A CUSTOMER SERVICE SUPERHERO

The Vernon Company is pleased to announce that Stephanie Conklin has been named a service super hero by PPAI, the promotional product industry’s primary association. PPAI’s PPB Magazine annually recognizes the industry’s top customer service individuals. Conklin, a longtime Newton resident, was named one of fourteen superheroes for 2018.   “During her more than four […]

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5 Ways to Improve Your Marketing

  No matter what industry you’re in, it’s likely that the successful marketing strategies you used just a few years ago aren’t generating the results you want in today’s ever-changing business setting. Here are five ways you can ensure that your marketing efforts keep you moving in the right direction. 1. Know your niche. Begin […]

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The 5 R’s of Promotional Products

Promotional products are a mainstream form of advertising that can be used alone or as part of an integrated marketing campaign. Viral, mobile, highly targeted and budget-friendly, promotional products are the only advertising medium capable of engaging all five senses. Adding a message to a tangible product turns an ordinary message into a marketing experience […]

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Four Ways to Increase Customer Loyalty

Customer loyalty is the result of consistent positive experiences and satisfaction. Greater customer loyalty leads to increased sales. In addition, studies have even shown that it costs six to seven times more to acquire a new customer than keep an old one. Here are four ways to increase customer loyalty: 1. Say thank you, and mean it. It takes […]

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