The Vernon Comapny

Archive for the ‘Promotion Ideas’ Category

Chris Vernon Named Among Industry’s 50 Most Powerful People

Chris Vernon was recently recognized among the Counselor’s Power 50, the annual ranking of the most powerful executives in the promotional products industry. Vernon ranks at #42 on the Power 50, making this the 13th consecutive year he has made this prestigious list. He is the only Iowan represented on the Power 50 ranking. Congratulations, […]

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The Art of Corporate Gift-Giving

Corporate gift giving is serious business. As part of a well-designed program, giving the right gift can help establish or enhance customer relationships and become a cost-effective means of recognizing or rewarding people and activities that help your business. Research shows that the majority of business gifts are given to major clients, followed by gifts […]

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STEPHANIE CONKLIN NAMED A CUSTOMER SERVICE SUPERHERO

The Vernon Company is pleased to announce that Stephanie Conklin has been named a service super hero by PPAI, the promotional product industry’s primary association. PPAI’s PPB Magazine annually recognizes the industry’s top customer service individuals. Conklin, a longtime Newton resident, was named one of fourteen superheroes for 2018.   “During her more than four […]

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5 Ways to Improve Your Marketing

  No matter what industry you’re in, it’s likely that the successful marketing strategies you used just a few years ago aren’t generating the results you want in today’s ever-changing business setting. Here are five ways you can ensure that your marketing efforts keep you moving in the right direction. 1. Know your niche. Begin […]

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The 5 R’s of Promotional Products

Promotional products are a mainstream form of advertising that can be used alone or as part of an integrated marketing campaign. Viral, mobile, highly targeted and budget-friendly, promotional products are the only advertising medium capable of engaging all five senses. Adding a message to a tangible product turns an ordinary message into a marketing experience […]

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Four Ways to Increase Customer Loyalty

Customer loyalty is the result of consistent positive experiences and satisfaction. Greater customer loyalty leads to increased sales. In addition, studies have even shown that it costs six to seven times more to acquire a new customer than keep an old one. Here are four ways to increase customer loyalty: 1. Say thank you, and mean it. It takes […]

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Employers: Make the Right Impression at Your Next Career Fair

As an employer, one thing to consider this spring is participating in career fairs. Not only do career fairs offer recruiters a great way to meet and interact with a diverse talent pool, but they also provide an opportunity to pre-qualify potential candidates for current openings or meet potential candidates for future openings. Below are […]

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Thank Your Customers for a Great Year

A simple Thank You can go a long way. Research shows that customers spend more, employees accomplish more and vendors are more likely to pay on time, if they receive regular gratitude. The approaching holiday season makes for a great time to say thank you for business over the past year while encouraging customers to continue to work with you in the […]

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Promotional Items at Events, Meetings & Trade Shows

It can be hard to make a lasting impression at events, meetings and trade shows. When attendees stop by to visit your booth at trade shows, there is only so much time to grab their attention before they move on to their next stop. At meetings, people take in so much information that it can […]

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The Pen is Mightier

The pen is mightier…than a lot of other promotional products out there! When it comes to value, brand recognition and retention, writing instruments are tough to beat. They’re useful, easy to carry and a very common giveaway item for customers. Plus, no promotional product gets passed around more, which is why they have the best […]

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