Branded outerwear, be it vests, coats or jackets, often carries more than just a logo. From premium craftsmanship to innovative designs, these garments offer a variety of benefits, making them worth the investment.
According to a recent ASI study, outerwear generates nearly 8,000 impressions over its lifetime. That fact alone makes this group of products one of the most sought-after apparel pieces for businesses to Get Your Brand On.
We explore some of the top options for outerwear in three different categories. These are just some ways you can make your logo stand out with outerwear.
Light Layers
As the weather cools down, it usually signals to people it’s time to layer up. Light layer pieces are essential to everyone’s wardrobe. Branded jackets excel in this category because they are typically designed with versatility in mind. Lightweight jackets, such as a windbreaker zip jacket or a water-proof rain jacket offer protection against mild elements while maintaining a level of comfort and style. Invest in a piece like a softshell jacket for your team that works well across seasons and situations. These jackets easily transition from casual wear to activewear, making them great for unpredictable weather, travel or everyday use.
Fashion Finds
Branded outerwear doesn’t just focus on functionality — there’s a lot to be said about style, too. Major fashion brands have redefined coats and jackets by turning them into statement pieces. Your logo on a puffy jacket or a mesa vest can complete a look effortlessly. Make the recipient feel warm and cozy with a sherpa pullover that also reflects current trends. Owning one of these branded pieces can be a form of self-expression, helping you convey your style preferences while keeping warm.
Winter Wear
When it comes to winter temperatures, branded outerwear often leads the pack in terms of warmth and durability. Brands known for their winter coats and jackets typically invest in high-end insulation technologies, making these coats a staple in everyone’s closet. Branded jackets like the Eddie Bauer 3-in-1 or a Carhartt Full-Swing make great appreciation gifts to your team and help your logo stand out at the same time. A Berne thermal hoodie is a great piece to keep the person warm and snug against harsh temperatures. These jackets and coats aren’t just about looking good; they offer durability that people associate with your company for years to come.
Whether you’re layering up in light jackets, hunting for a fashionable coat or braving the winter in heavy-duty gear, branded outerwear offers distinct advantages in terms of quality, performance and style. For more outerwear options, visit www.vernonpromotions.com or contact a Vernon rep today.