Promotional products are a great fit in the automotive industry. There are useful, practical items that you can put your business’ logo on that will keep it front and center for customers.  Promo is an effective marketing tool that should not be overlooked. 

According to a recent ASI survey, 70% of automotive end-buyers who use promo say it’s very important to their company’s marketing strategy. Give your brand a boost with the best promotional products in the automotive industry. Auto dealers and repair shops need the right merch to increase brand awareness, employee engagement and client retention.

Here are our top 10 picks to help boost your brand ahead of the competition.  

Brand Awareness

1. Trucker Cap – Caps are a classic fit for the automotive industry. Thank a customer with a new hat with your brand on it, and they can easily become your brand ambassador. Show your employees how much you appreciate them with the gift of a custom hat. There are lots of possibilities with branded headwear. 

2. Trunk Tote – When life gets busy, sometimes keeping your car organized can be a challenge. A great way to say “thank you” is with a trunk tote that can help keep their vehicle looking sharp. The customized tote will remind its recipient how much you care even after the sale or service is complete. 

3. License Plate Frame – Your brand goes wherever your customers and employees go when you use custom license plate frames. These draw the eye and display your brand front and center, no matter what vehicle they drive. Outfit your vehicles with branded license plates and turn them into a mobile ad for your business. 

4. Car Calendar – An annual wall calendar is an excellent way to express your appreciation to employees, clients and suppliers. Choose a design that showcases classic cars from every era and make it exciting to see what comes next. Never underestimate the power of having your brand on someone’s wall year-round. 

5. Work Shirt – One of the best ways to advertise your brand is by providing branded apparel to your employees. As people interact with your team, they instantly represent what your business stands for. Keep things fresh by getting new styles and looks as the trends change. 

Brand Loyalty

6. Microfiber Towel – Keeping your vehicle clean is an important step to car ownership but it’s also an important tool your team can use as they care for cars on the lot. Keep your logo front and center with this practical promo piece. The right towel can enhance your brand’s image and promote a strong connection with whoever receives it. 

7. Water Bottle – Branded drinkware is an ideal product for any company. Reusable water bottles or travel mugs are perfect to offer employees and clients to be mobile billboards that fits perfectly in a car cupholder. These items have been a successful tool in capturing the attention of potential customers and encouraging them to do business with them. 

8. Carabiner Keytag –  A keychain is a must-have for any business in the automotive industry. What better item to keep your brand at hand than to organize their car keys with their house keys and beyond? A carabiner gives it an extra level of usefulness as they can easily hang it or clip it to places to never misplace it.  

9. Air Freshener – Create a pleasant atmosphere for customers and employees by offering custom air fresheners to add a special touch to the car’s interior. These promo items provide a great place to print your logo, tagline or message that stays with the car. Keep their car smelling fresh and show off your brand at the same time. 

10. Car Mount – Magnetic car mounts are a great convenience item for anyone spending a lot of time in the car. A car mount that is also a wireless charger makes this product the ultimate thank-you gift. 

For more ideas on the best Automotive Accessories on our website or contact one of Vernon’s team members for help on your promotional products journey.