Outdoor recreation is booming. It is a great way to connect with nature and get some fresh air and exercise.
The economic contribution from this segment increased nearly 5% from 2021 to 2022 and those numbers remain strong. Outdoor recreation is an important part of the U.S. economy, providing many jobs and supporting other industries.
Promotional products are a great fit for any outdoor enthusiast. They are an excellent tool to market your services and have people showcase their brand no matter where they are. The options for outdoor promo are endless; it can be in the form of lawn and garden essentials as people are out in their own space, or sporting equipment to help prepare people as they take the field or navigate bike trails.
Now is the time to Get Your Brand On outdoor leisure products for people to enjoy during the relaxed summer months.
Company Events
Choosing products that promote the great outdoors to your employees can spice up your next company picnic. This is an ideal opportunity to show appreciation and have fun with your coworkers. This can be a beach-themed picnic, giving everyone custom sunglasses or a beach towel. Plan some team-building exercises with some outdoor games like cornhole or a custom tumble tower game.
Outdoor Fundraisers
Outdoor leisure merch is a great tool to use when raising money for charities or community organizations. From golf outings and softball tournaments to family fun runs and carnivals, there are always opportunities for your company to support your community. These events need sponsors. This means your brand will be worn or used during the event and beyond. Items like event T-shirts, caps, drawstring backpacks and water bottles are practical merch options for people to enjoy as they take part in these activities.
Summer Festivals
Festivals are a staple of summer leisure activities. Kids are out of school and people long to spend time outdoors doing fun, exciting things. These gatherings present the perfect opportunity to provide items to use during the event and have a fun souvenir to take home. A silicone bracelet makes a great item to wear during an event and a keepsake of the time spent with family or friends. A custom koozie or can cooler would be right at hand to keep your beverage at the ideal temp. If the local brewery is hosting a musical festival, provide the best beverage in a stadium cup they can take home.
These are just a few ways to incorporate outdoor and leisure products into your branding. The possibilities grow far beyond these examples. For more outdoor leisure product ideas, visit our Outdoor Adventures collection or contact a Vernon team member.