A tasty sweet or savory spread will always be a popular option when considering ways to show appreciation. These are universal expressions of gratitude, and what better way to give these delicious gifts than with your logo on it?
The popularity of these promo products was highlighted in 2021 when ASI named food gifts as its product of the year. Whether it’s a box of gourmet chocolates, a tin of fresh-baked cookies or a savory snack set, food gifts are a unique way to recognize the recipient while reinforcing your brand’s presence.
Food gifts offer something that many other products don’t: an experience. They engage the senses — taste, smell and sight. We explore why food gifts make such a powerful marketing tool in three key subcategories.
Sugary Sweets
Sugary treats, such as chocolate sea salt caramels, candy chews and saltwater taffy, are a time-honored favorite in the promotional world. These gifts evoke positive emotions and a sense of indulgence, making them ideal for creating strong brand associations. Nearly everyone enjoys a little sweetness, making chocolates and candies an effective promo choice. Unlike other products that may require a shift in routine to use, sweet treats can be enjoyed immediately, ensuring a quick and positive connection with your brand.
Baked Delights
Baked goods, such as truffle cookies, brownie boxes and coffee cakes, bring a warm and comforting element to promotional gifting. These treats tap into nostalgia and create an emotional connection with recipients, fostering goodwill and brand loyalty. A box of cookies or brownies can evoke the warmth and care of home-baked treats, making the gift feel more personal and heartfelt. Add an extra element to the fun by choosing a mug and cake mix gift set that allows the recipient to enjoy a fresh treat and a new coffee mug to use after the cake is gone.
Savory Favorites
For those who prefer a more robust snack, you can Get Your Brand On a savory option. These gifts make an excellent alternative to sweets. Options like gourmet nuts, cheese assortments, and delectable sauces provide variety and cater to different taste preferences. Many savory snacks, such as mixed nuts and gourmet popcorn, are considered more nutritious alternatives to sugary treats, making them appealing to health-conscious customers and employees. Branded gift tins, logo-printed popcorn bags and elegant bamboo cutting boards keep your company top of mind while providing a delightful experience.
Food gifts are more than just a treat — they create memorable moments that people associate with your brand. Because they are consumable, recipients enjoy them without adding clutter to their space, making them a practical and welcome gift. As a bonus, food is often shared, giving your brand even more exposure.
For more tasty promo ideas, visit www.vernonpromotions.com or contact a Vernon representative to help you on your promotional journey.