In today’s competitive market, standing out at in-person events is more important than ever. These giveaways aren’t just about handing out freebies — they’re about creating meaningful connections, reinforcing your brand identity and turning attendees into advocates.
Tradeshows and in-person events offer unique marketing opportunities for your business. Making your event space inviting for attendees is just as important as the items you hand out at the event. Banners and table throws are important to consider, as you put your brand front and center as people approach your area. Once they are brought into your area, handing out the right promotional products not only enhances your brand’s visibility but also creates a memorable connection with potential customers.
But you can get your brand on during any type of live event. By tailoring your promo choices to suit the event and audience, you can maximize your impact and ensure your brand stays top of mind long after the engagement concludes. We explore three categories of in-person events that offer the opportunity to support a common goal and introduce your company to new people.
Conferences and Corporate Events
Promo at business events help make your brand memorable in a professional setting. Attendees often appreciate practical items they can use during and after the event. You demonstrate your company’s commitment to professionalism and value by offering high-quality, thoughtfully branded products.
Top Giveaway Ideas:
- Branded notebooks and pens for taking notes during sessions.
- Tech gadgets like wireless chargers or portable power banks.
- Reusable water bottles or coffee mugs to keep participants hydrated and energized.
Festivals and Sporting Events
These events are high-energy environments where fun, eye-catching giveaways can amplify your brand’s exposure. These events attract large, diverse crowds, offering a broad audience for your promotional products. The goal is to create merch that maximizes your brand’s visibility in a lively, communal atmosphere.
Top Giveaway Ideas:
- Custom T-shirts or hats to turn attendees into walking billboards.
- Sunglasses, lighted keychains and stress balls provide immediate value to recipients.
- Branded drawstring bags for carrying festival goodies, doubling as an ongoing advertisement.
Fundraisers and Charity Events
Supporting fundraisers and charity events with promo not only boosts your brand’s exposure but also associates your company with a good cause. These events foster a sense of community, making thoughtful giveaways even more impactful. By offering meaningful giveaways, your brand becomes part of a memorable experience that resonates emotionally with attendees.
Top Giveaway Ideas:
- Eco-friendly items like reusable tote bags or bamboo coasters to align with charitable missions.
- Event-branded wristbands or buttons that promote the cause while featuring your logo.
- Thank-you gifts such as candles, journals or wireless speakers for donors and participants.
No matter the type of event, choosing the right promo products ensures your brand is represented in a way that aligns with the event’s energy and purpose. By investing in thoughtful, useful giveaways, you’ll foster deeper connections and leave an impression long after the event is over.
Discover the right swag for your next event in our Event Giveaways collection. For more assistance on your promotional products journey, contact one of Vernon’s team members to learn more.