The Vernon Comapny

Archive for June, 2014

Chris Vernon Promoted to Co-Chief Executive Officer

The Vernon Company announced Chris Vernon, President & Chief Operating Officer of The Vernon Company, has been promoted to President & Co-Chief Executive Officer effective July 1, 2014. Chris will retain the position of President and continue to be active in daily business operations across all Vernon operating divisions. William F. (Bill) Vernon will continue […]

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The Vernon Company Announces Promotion of Chris Vernon

NEWTON, IOWA—The Vernon Company announced Chris Vernon, President & Chief Operating Officer of The Vernon Company, has been promoted to President & Co-Chief Executive Officer effective July 1, 2014. Chris will retain the position of President and continue to be active in daily business operations across all Vernon operating divisions. William F. (Bill) Vernon will […]

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Sunny with a Chance of Event Marketing

Event marketing season (spring and summer) is approaching, which means there’s no better time to brush up on your outdoor event skills than right now.

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Rebranding Mistakes & Marvels

Below are five lessons learned from those who got it right…and wrong. Lesson 1: Don’t fix what’s not broken. Coca-Cola learned not to tamper with a beloved brand in 1985 when it decided to re-stage its iconic brand with New Coke. The public was outraged and made their voices heard. They wanted their old Coke, […]

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Four Ways To Build Brand Advocates

All employees play critical roles in serving as brand advocates. No matter where they make a connection with the marketplace, that experience must be consistent and reflect the mission, vision and values of your brand.

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Brand Strategy For B2Bs

What role does brand-building really play in business-to-business marketing? It’s a very important role, according to Harvard Business School marketing professor, John Quelch.

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